Serenitea

2023 / Brand Identity & Packaging
Illustrator · Photoshop ·  

Develop a comprehensive rebranding package that includes a new logo, brand identity, and packaging design for their range of teas. They aim to rejuvenate their brand image while emphasizing their dedication to the art of tea and the sensory experience it offers. The client desires a design concept that combines tradition, sophistication, and the allure of tea culture.

About the Brand:

Serenitea is a prestigious tea company based in China, with a legacy of producing exceptional, handcrafted teas for generations. Known for their commitment to preserving the rich heritage of Chinese tea culture, they offer a wide range of premium teas sourced from various regions of China.

Task:

The company is looking to embark on a rebranding project that aligns with its traditions, values, and the promise of delivering exquisite teas to a global audience.

Solution:

Aim to rejuvenate their brand image while emphasizing their dedication to the art of tea and the sensory experience it offers. The design concept that combines tradition, sophistication, and the allure of tea culture.