Waffle Insurance

This project is a work in progress as I collaborate with my team as the lead designer to develop illustrations for the Waffles website and social media. My specific projects include blog images, icons, posts, social web, and branding assets.

Working in a small team has its challenges. It’s important to be quick efficient and communicative towards others with ideas and feedback. As I create all the image assets I keep in mind the target audience and if my style is demonstrating waffles ideals well. Waffle’s target audience is millennials so my work has to reflect a unique and fun way to explain insurance.